A/B Testing

Welcome to our internal experiment hub. This platform is dedicated to understanding how dark patterns—design elements that manipulate or mislead users—affect consumer decision-making.

What Are Dark Patterns?

Dark patterns are deceptive design practices that exploit cognitive biases to influence user behavior. Examples include:

Hidden fees: Adding unexpected charges at checkout.
Tricky opt-outs: Making it difficult for users to unsubscribe or opt-out.
False urgency: Creating unnecessary pressure with countdown timers or limited-time offers.

False Hierarchy

This test explores how false hierarchies—visual cues like size, color, or placement—manipulate user choices by making certain options appear more important or beneficial.

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Self-Preferencing via Search Ranking

an online review page with stars for ranking.jpg

This test examines how search ranking manipulation—prioritizing certain results over others—can influence user choices. Participants are presented with a search interface where options promoted by the platform consistently rank higher, regardless of relevance. The goal is to understand how this tactic impacts consumer trust and decision-making.

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People are genuinely interested in learning more about you, so don’t be afraid to share personal anecdotes to create a more friendly quality.

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